(edited by Chuo.4238)
Guild vs. Guild = Guild Wars
A guild is just some random people.
A team is just some random people
Substantively there is no difference here, its all in your head.
Also this thread gets made once a week.
The guild bonuses and upgrades, like most other rewards feel watered down. Who cares about 5% better crafting or w/e, really? Let me easily queue me and my buddies, from anywhere for some hawt guild on guild pvp or wvw action. Make claiming keeps/towers meaningful in some way. Put your guild icon on the minimap for everyone and give a guild only rally point. Let us form pvp teams in the guild panel so we can hotjoin/tourney as a group easily and from anywhere.
They went through all the trouble of making portals everywhere and letting you pop into wvw or pvp from anywhere… Go the extra mile and get rid of the last few barriers to gameplay.