The one thing that constantly makes me fall out of GW2 is after a few interesting living stories (some much more boring than others), I fall out of GW2 because I just don’t know what to do next. Some people blame it on lack of end-game content. Maybe that’s the reason. I don’t know.
I crafted everything to 400, got some awesome gear, I do some achieves here and there but I don’t have any real drive for the game after the fun fluff is gone from certain fun events (and I’ve been “playing” since beta). But please, please, please keep bringing us some challenging content. Give me a reason to want good gear. Give me a reason to NOT want to fail at something instead of just assuming that I shouldn’t from the get-go. Give me a reason to want to communicate with other people on my server.