Free Mini's in Gem Store
They must be really desperate for people to look at their precious gem-store if they are giving stuff away.
You would be surprised how good of a marketing strategy this is. League of Legends cash shop wasn’t doing so well up until they had several weeks of server trouble about a year and a half in to the games release, and gifted every player 400 riot points as an apology for the trouble. Their store exploded immediately after and hasn’t really slowed down since.
Most people know that if they know if they spend a penny today it’ll be a dollar tomorrow. People are apprehensive to join new markets and pick up new spending habits. Riot forced their customers to overcome that apprehension by ‘gifting’, short term loss, long term gain.
I never intended to buy riot points, ever. But after that 400 RP and my first skin, I think I only lasted a few months before I had purchased RP, now I’m pretty sure I’ve spent at least fifty bucks on a ‘free’ game over the last three years.
(edited by Conncept.7638)