It’s basically $10 real money for those who:
1) don’t play much so don’t have much in game gold
2) still want another char slot for their nth noob toon
anyone else can easily just play and raise enough in game gold for another slot.
If 1g buys you 261 gems now, and before 1g bought you 411 gems, doesn’t that mean that the price of gems has gone up? How is that a free fall?