A bold claim, but hear me out.
Supply vs demand; Isn’t undercutting just competion?
Absolutely not. Competition requires one of two things- product differentiation where quality can influence purchasing decisions or price differentials where consumers simply purchase the cheapest available option of the same product.
1c undercutting is price differentiation, isn’t it?
Only in the most technical sense, and in reality- not unless the item is worth more than 1 silver.
Why? Because price differentiation is based on consumer value. To the consumer a Dawn selling for 400g 20s 1c is practically the same as one selling for 400g 20s 2c. Yes, the 1c undercut one is cheaper, and the buyer will always choose the cheaper one, but the buyer is not sufficiently better off after the transaction to be noticeable.
Then how should it work?
Currently in the market for Dawns you have 4 different types of buyers and sellers. One seller gets to the market first and chooses a sale price, and one seller gets to the market second and chooses either:
- the minimum they would take for the item (assuming that minimum is above the current lowest sale price, or significantly below the current sale price if the seller believes that price unreasonable)
- 1c below the current sale price
the system, as it is, rewards the second comer simply for coming to the market later by allowing them to list the item at the 1c undercut and get their item sold before the first seller.
Why couldn’t the first seller just list their item 2c lower to begin with?
The 1c undercutting isn’t random. Regardless of what the first seller lists the item the second person always has the option of listing 1c lower and 1c is 0.00001% of the sale price.
Why can’t the first person just relist the item 2c lower once they see the undercutting?
The listing fee of 5%. But let’s assume there is no listing fee, is there still a problem? Once relisted the first seller only has until the undercutter sees the relisting and undercuts again. Leading to an endless war that results in no real gain to buyers (who only gain 30c on a 400g purchase) and ends up rewarding those who are lucky, or who play the most instead of a true profit cutter.
So what’s the solution?
Competition is supposed to be about lowering prices and increasing supply.
So the only real solution is to charge a 5% fee to anyone attempting to list an item for sale at less than a 5% discount to the current lowest sale price. (eg. selling an item for 950g when the next lowest is 1000g is uneffected, selling at item for 999g99s99c is charged an additional 50g listing fee). This number is in no way necessary, make it 2%, 1%, 10%. Just make it more than the 0.000001% that is currently in place.
This would lead sellers to make an important decision when listing at item: Do I want to sell my item faster for less profit, or wait a bit more for more profit. As opposed to now where that question is not truly being asked and undercutters are simply jumping the queue.
This idea is not revolutionary, or even unheard of.
Go to any stock exchange and ask to bid $200.01 on a $201 stock and they’ll laugh at you. As stocks rise so to do the allowed bidding units. Penny stocks (0.01-0.10) allow half cent bids, while dollar stocks allow 1c bids. $50 stocks allow 5c bids and so on- and so on.
Because stocks exchanges realised, long ago, that efficient systems require limits that don’t encourage destructive behavior.
(edited by Risingashes.8694)