Guild Wars 2

Some items. yes I personally feel the price is acceptable.

Upgrade extractor – EXTREMELY overpriced, will never buy due to how much it costs
Single armor pieces – Quite overpriced, will highly likely never buy any of these
Full armor sets – Have bought before and might buy again (if I like the set)
Transmutation splitter – Somewhat pricey. Have bought a couple and might buy if I absolutely need it.

They would be, if we would be actually buying something really beautiful… Like Anise’s Armor instead of the new Zodiacs. This is just an example of course, but I don’t see why would someone want to pay 800 gems for something that makes your character uniqueness just go away. xD This is my personal opinion though, there are people who like to have clones without playing mesmer. :P

Most items are reasonable. I have no issue with the armor/skin/select armor prices.

There are items in the gemstore that are useless and priced like they are not. Swimming boosters, for example, are ridiculous.

I think some are extremely overpriced.

Examples:

Name Change Contract 800 gems (same as a full outfit, or 2 total makeover kits with 100 gems leftover, all for a simple change in letters?) should be less than a makeover kit, so 200-250 gems.

Scarlet’s shoulders 400 gems – really? That’s half a full outfit. Rip off.
Scarlet’s gloves 400 gems – same deal here. Half an outfit. Big rip off.

Probably more examples but those are the main 3 that stick out to me.

Base game has like 100 armor sets.
Price of game is 40 bucks.
So value of 1 new armor set is 40 cents.

And the base game includes a load more content than just armors.

I just rather pay 20-30 bucks for an expansion with a dozen more armors and other content in it than pay many times the price of the original game on ‘microtransactions’.

That, and the skins are just a pain due to their single-use nature. Once you purchase them you should be able to apply them an unlimited amount of times, like the festival hats, bonus items and costumes in guild wars 1. I’d be more inclined to pay their high price if I would get the convenience of applying the skins whenever I want, as many times I want.

Its true for some item. That you buy them with money or in-game gold, some of these item just cost too much gem to be worth it.

- 1 armor piece should not cost between 300 and 600 gems. Its ok if they are not 1/6 of a full set but 200-300 Gems seem like a fair price.
- Transmutation Splitter should at least be on par with the Transmutation Crystal and the Upgrade Extractor should cost even less. How many upgrade cost more than the 21.4 Gold that item will cost you? Only 1 sigil and the infusion of +9 or more. Really, that item is useless if it cost less gold to buy a new upgrade right away.
- Infinite Gathering : That was bullkitten to increase the cost from 800 to 1000 when they made them account bound.

Just think about what you get for a sub of $15 every month in other games.

Then you have to decide for yourself, if the prices are reasonable.
I don’t care. This game has started to move into a different direction than I hoped since Nov 2012, and I stopped investing in it, as I do not support the way we are heading right now.

So in the end, for what the game offers, for me, every single item is now overpriced and no longer acceptable. It is all depending on the point of view.

Zaoda.1653:

I think some are extremely overpriced.

Examples:

Name Change Contract 800 gems (same as a full outfit, or 2 total makeover kits with 100 gems leftover, all for a simple change in letters?) should be less than a makeover kit, so 200-250 gems.

Scarlet’s shoulders 400 gems – really? That’s half a full outfit. Rip off.
Scarlet’s gloves 400 gems – same deal here. Half an outfit. Big rip off.

Probably more examples but those are the main 3 that stick out to me.

The name change contract makes sense.
IF you lower the price, then everyone and their mother would constantly change his/her name and it would be an extra load on the system.
It is in place to restrict the playerbase from going wild.

It’s about… 7-8 gold for 100 gems, which is a price I do find reasonable. It’s somehow cheaper to farm in game for gems than it is to actually spend money on it.

Compared to the price of the game and the content you get for that price as a new-starter, the prices of the store aren’t acceptable at all. However, compared to other games, they are, the prices are very decent and if you are a dedicated GW2 player or one of the oldies who like farming, you can pretty much own everything in the TP without paying.

It is one of the most stable stores in the genre.
PS. Obviously not all prices are balanced but the gemstore in general is really decent. Actually most people would argue to be wanting more permenant armor skins there etc. as most of the skins you get in-game look better atm.

Quite frankly, I like the Gem Store a lot. Some of the prices are (sometimes really) off, but due to the fact that you can transform gold to gems, the Gem Store gives me more to work towards in the game. And it’s a wonderful business-model.

(Though, when you look at which rate new content is released, it would seem that they’re a bit short of developers and thus aren’t making that much money off their business-model to hire more?)

Warkupo.1025:

It’s about… 7-8 gold for 100 gems, which is a price I do find reasonable. It’s somehow cheaper to farm in game for gems than it is to actually spend money on it.

Which is nothing i wanted to bring into this topic.
This is just about the simple value we get on real money and not on gold.

Yes we can farm. It is a nice option. However not everyone does it (though the same can be said about real money i agree, but that is beside the point).
My point is that we put the real money and their gem prices next to each other and here the value just does not really fit.

it is about the pricing in general and what you will get for it and not how you are able to afford it (be it real work or investing time to farm for gold)

Phadde.7362:

Quite frankly, I like the Gem Store a lot. Some of the prices are (sometimes really) off, but due to the fact that you can transform gold to gems, the Gem Store gives me more to work towards in the game. And it’s a wonderful business-model.

(Though, when you look at which rate new content is released, it would seem that they’re a bit short of developers and thus aren’t making that much money off their business-model to hire more?)

According to NcSoft’s reports. ArenaNet have hired 50 more people to the company. I would say they waste alot of time at experiemnting with new things like LS. Such new concepts take time to try out and may actually get canceled which means that alot of their projects don’t even see the light. On the other hand, the biggest portion of the Anet team have been working on 2 specific projects and neither of them are released yet.

Paying 10$ for a single armor piece is stupid. I don’t want to buy the whole set.

Jaken.6801:

Warkupo.1025:

It’s about… 7-8 gold for 100 gems, which is a price I do find reasonable. It’s somehow cheaper to farm in game for gems than it is to actually spend money on it.

Which is nothing i wanted to bring into this topic.
This is just about the simple value we get on real money and not on gold.

Yes we can farm. It is a nice option. However not everyone does it (though the same can be said about real money i agree, but that is beside the point).
My point is that we put the real money and their gem prices next to each other and here the value just does not really fit.

it is about the pricing in general and what you will get for it and not how you are able to afford it (be it real work or investing time to farm for gold)

I find it slightly insulting/annoying when someone tries to dictate the direction of free discussion on an internet forum.

You base an item’s value on your means of acquiring it. Since you are only looking at it from a gem to cash perspective I naturally assumed you had not considered alternatives. The Gem to Gold ratio is much more reasonable in my opinion and requires considerably less effort; I manage just fine and all I do is mine nodes as I come across them, or break down armor, and then sell those materials.

If I wanted faster money I would find an item, monopolize it, and sell the profits.

You can even play stock market with the gems/gold fluctuations.

Point is there are a lot of other options to consider when you make this argument, and I find your conversation dishonest if you’re going to willfully attempt to ignore them in favor of the method you think is the “easiest”.

Ultimately the best way to voice a complaint about the price of something is not to buy it. The market listens to money, and since you keep spending your money on the market, that is what the market is going to hear.

I personally don’t think the price of most gem-store items are worth it, so I don’t buy it. A lot of other people seem to be okay with it, which is why it hasn’t moved. In the mean-time I still have methods of getting what I want. Not need, but want.

Jaken.6801:

Just for starters: do not come with the argument that you do not have to have these items and that you can use ingame gold to get them
I just want to talk about the general pricing politic behind the gemstore.

If those things were too cheap, everyone would buy them with in game gold and they would make no money at all with gem purchases. If Gems were only purchasable through real money, I’m sure those prices would go down by like 75%.

But yeah, some armor is pretty expensive and I would half the cost of almost all armor, accessory stuff.
I would accept those prices, if you could use all the armor unlimited times like the weapon skins from achievements. It feels better to buy armor/weapon skins you cannot waste for 1 character you may not like anymore after a while.

The prices could be acceptable if some changes were made, especially for skins: I don’t feel like paying 70g just to use a single piece of an armor set. They should make it 800 gems the whole set and 150 gems/piece, I’d personally prefer to spend 450 gems on 3 pieces than 800 for an armor set I won’t fully use.

I feel that the some of the Gem store items are extremely overpriced and would never consider buying them. example: 800 gems is acceptable for a SET of armor but the individual pieces are overpriced.

I always tought “+1 character slot” is overpriced – 800 gems. You would think they would lower the price to encourage their players to try more classes and play the game longer, but instead, i can’t make ranger to try him out, because i already have all slots filled with lvl 80 characters. Well, i could of course, but i won’t, 800 gems is too much imo.

I also don’t know know why the heck is revive orb 250 gems.

I think they’re ok in general. There’s some stuff in there I’d never pay as much as they’re asking for, so I don’t, and there’s other stuff which is totally fine. From a non-context based scenario, the prices are a little high, but in the context of the game, the fact they are available to you via farming etc, I don’t mind them. There’s nothing in the store I feel I absolutely must have or give up playing altogether, so I don’t mind them making some profit off it.

With regards to the people saying 800gems is too much for the armor. It is a high price, but I don’t think it’s extortionate compared to other games. Also, yes, individual pieces, if bought separately when combined should cost more than buying the whole set as one. That’s how all merchants put value on their items by making you think you are getting a deal to buy the full set. That’s the point of that marketing, and it’s perfectly legitimate. Do I think 500gems for a headpiece is expensive, yes, I do. But that doesn’t mean I think each individual piece of armor should only cost the relative fraction of the price of a whole set (ie, 1/6th of the price).

Edit: Having said all that, I wouldn’t complain if they made skins unlockable across the whole account! then the price would seem almost cheap.

The price is not so much the problem as the fact that almost everything is a consumable.
The most absurd part is that non-consumable items (like endless harvesting sickle or extra character slot) isn’t that much more expensive than something you can use once, on one armor piece, on one character.

Warkupo.1025:

Jaken.6801:

Warkupo.1025:

It’s about… 7-8 gold for 100 gems, which is a price I do find reasonable. It’s somehow cheaper to farm in game for gems than it is to actually spend money on it.

Which is nothing i wanted to bring into this topic.
This is just about the simple value we get on real money and not on gold.

Yes we can farm. It is a nice option. However not everyone does it (though the same can be said about real money i agree, but that is beside the point).
My point is that we put the real money and their gem prices next to each other and here the value just does not really fit.

it is about the pricing in general and what you will get for it and not how you are able to afford it (be it real work or investing time to farm for gold)

I find it slightly insulting/annoying when someone tries to dictate the direction of free discussion on an internet forum.

You base an item’s value on your means of acquiring it. Since you are only looking at it from a gem to cash perspective I naturally assumed you had not considered alternatives. The Gem to Gold ratio is much more reasonable in my opinion and requires considerably less effort; I manage just fine and all I do is mine nodes as I come across them, or break down armor, and then sell those materials.

If I wanted faster money I would find an item, monopolize it, and sell the profits.

You can even play stock market with the gems/gold fluctuations.

Point is there are a lot of other options to consider when you make this argument, and I find your conversation dishonest if you’re going to willfully attempt to ignore them in favor of the method you think is the “easiest”.

Ultimately the best way to voice a complaint about the price of something is not to buy it. The market listens to money, and since you keep spending your money on the market, that is what the market is going to hear.

I personally don’t think the price of most gem-store items are worth it, so I don’t buy it. A lot of other people seem to be okay with it, which is why it hasn’t moved. In the mean-time I still have methods of getting what I want. Not need, but want.

I can understand where you are coming from.
Yes, it is an open dicusion and the market we are talking about is indeed open in the way you discribe, however we are still talking about real money here and the items we are able to aquire are still rated that way.

It does indeed not matter how we aquire the “money” to get these items.
It is about how these items are priced and if you ask me what is more worth for some digital items, which are there for a (usually) unlimited amount, then the pricing they are asking for is quite steep and very much all over the place.

While the gold to gem conversation is indeed a factor that might play in, the impact is much higher on the real world money.

btw. i made it bold in my first sentence that i know about other ways and that these should not be part of the dicussion as this topic should be about the pricing in general

This is part of why I prefer to look at gem store purchases as a straight sale rather than “investing” in Anet or GW2 (if I wanted to do that I’d buy shares). Looking at it that way gets much too complicated because not all sales are equal.

Some items are well worth the price, whether it’s real money or gold. Others are wildly over priced and I won’t even consider buying them. Others fall somewhere in the middle and I’ll buy them when they’re on sale. And then of course there’s items I just don’t want to get at all (which in my case includes most the armor sets, I prefer the look of dungeon armor).

Whenever I find something new in the gem store I’ll decide if I want it, then work out what it costs in both real money and gold and then ask myself if it’s worth the time and effort it takes me to get that money/gold. If yes then I buy it, if no then I don’t.

nGumball.1283:

Phadde.7362:

Quite frankly, I like the Gem Store a lot. Some of the prices are (sometimes really) off, but due to the fact that you can transform gold to gems, the Gem Store gives me more to work towards in the game. And it’s a wonderful business-model.

(Though, when you look at which rate new content is released, it would seem that they’re a bit short of developers and thus aren’t making that much money off their business-model to hire more?)

According to NcSoft’s reports. ArenaNet have hired 50 more people to the company. I would say they waste alot of time at experiemnting with new things like LS. Such new concepts take time to try out and may actually get canceled which means that alot of their projects don’t even see the light. On the other hand, the biggest portion of the Anet team have been working on 2 specific projects and neither of them are released yet.

This isn’t unique to Anet though, or even game development. All companies will start projects and maybe even get them close to completion, which then never see the light of day for various reasons. No one, no matter how brilliant they are, ever has nothing but good idea and even if an idea is good on it’s own it might not fit in with everything else that’s being done.

The only alternative is to never try to make anything new at all, just copy other peoples tried and tested successes. But the problem there is your product becomes extremely hard to sell because you’re not offering your consumers anything they haven’t already got, so really you’re just shifting the risk further down the line. You have to market it in exactly the right way or it won’t sell at all.

How do you define their worth?

They’re digital assets made by artists, so there’s no real way to measure how much they should be worth based on simple cost + profit analisis. As with any piece of art, whether it’s worth or not is entirely up to whoever is interested on buying it, which is why we have things some people buying rare comic books for millions (http://www.reuters.com/article/2011/12/01/us-superman-comic-idUSTRE7B00YN20111201) while other not considering them being worth near as much money.

As they say, things are worth as much as you’re willing to pay for them… and considering how many people I see around everyday with gem store bough weapon and armor pieces, I’d say there’s plenty of people that do think they’re fairly priced. And note that I do include gold purchased gems in that, since the way the market works, each gem purchased with gold means that someone felt it to be a good “investment” for their gameplay to purchase gems and sell them for gold.

Vol.7601:

Most items are reasonable. I have no issue with the armor/skin/select armor prices.

There are items in the gemstore that are useless and priced like they are not. Swimming boosters, for example, are ridiculous.

Underwater Farmers might disagree.

Wanze.8410:

Vol.7601:

Most items are reasonable. I have no issue with the armor/skin/select armor prices.

There are items in the gemstore that are useless and priced like they are not. Swimming boosters, for example, are ridiculous.

Underwater Farmers might disagree.

Lol. Swim booster = 75 gems = about 6-7g. Can you even get that 7g back by farming underwater for 1h? Even if you’re indeed that lucky, the profit you would make would be so abysmal, you would better be off spending that one hour for dungeons or something else to earn a lot more money.

I think the account-bound, unlimited time unlocks are reasonably priced:
bank slots, char slots and stack-increases (if only it worked on stacks in the bank as well, not only on depositables).

everything else is extremely overpriced imho (macrotransactions?)

I would’ve spent a lot more money on gw2 if that stuff was unlockables and not one-time-soulbound purchases.

• all skins should go into the same tab as the radiant/hellfire stuff to be retrieved as often as wanted
• bag-slot unlocks should, in addition to the single-char unlocks, be available accountbound (and cost 800/1000)
• permanent gathering tools should also be retrievable from the unlocks panel like skins.

I want stuff available on every char, but I’m not gonna pay 360€ for the three permanent gathering tools on every char – that’s just absurd. I might pay 40€ for that convenience though (despite still being way overpriced).

nGumball.1283:

Phadde.7362:

Quite frankly, I like the Gem Store a lot. Some of the prices are (sometimes really) off, but due to the fact that you can transform gold to gems, the Gem Store gives me more to work towards in the game. And it’s a wonderful business-model.

(Though, when you look at which rate new content is released, it would seem that they’re a bit short of developers and thus aren’t making that much money off their business-model to hire more?)

According to NcSoft’s reports. ArenaNet have hired 50 more people to the company. I would say they waste alot of time at experiemnting with new things like LS. Such new concepts take time to try out and may actually get canceled which means that alot of their projects don’t even see the light. On the other hand, the biggest portion of the Anet team have been working on 2 specific projects and neither of them are released yet.

+1

But why the hell are they so slow at getting things done?!

… To stay reasonably on topic though, one would think that they adjust the price depending on how well things are selling (and how much they themselves thinks that the items are worth). Perhaps it generates more money for them to have some prices which seems ridiculous.

Personally, I think all costume sets should be 2 dollars or lower. I’m not spending 10 dollars in a virtual game just to look cool.

Considering I got this game, which comes with amazing content built in, for 60 dollars, I am hesitant to buy a costume, that does nothing but make me look better, for 10 dollars. I just bought Borderlands 2 for 10 dollars. A single costume is not worth 10 dollars. In any universe.

Yes, for the most part, I have no problem with gemstore cost. (aside from me think it 5+ black lion tickets is too much for weapon skins after the initial sale, 3 would be nice)

My main beef is with the current skin system, not saying one should have unlimited use of them once purchased, but they can be a bit more flexible.

Specifically:

1. Whenever you buy a new gem store armor set, you’re losing inventory space. Maybe there can be a special storage system reserved only for items that are gem store skins, or have a gem store skin applied to them?

2. Limitation of one of a kind LS skins. One you apply one they;re stuck n that specific armor forever, sure, you can use tricks to transfer them to a character that uses the same armor type, but one with a different armor type is a no go.

I think all the prices are just fine. Just like any store, they can charge whatever they want and we have the option of buying it or not. The items are not overpriced because that is what they want for them.

It comes down to whether or not it is over priced for each individual.

When people aren’t buying an item, they will then decide if they are trying to sell the thing for too much cash or not.

Pricing will always be based on what the market will pay. If no one bought these things at current prices, you would see prices decrease to a stabilization point. However, since it’s been over a year and prices have remained the same, one must assume the market will pay, and DOES PAY, those prices.

I live in Canada, literally 5 minutes from the border with the USA. We pay more for everything than people do in the USA. I mean, everything. Why? It has been said by many companies… “Canadians are willing to pay more. It’s what the market will bare in that country.” Sucks, but it’s the truth.

TL;DR: want lower prices? stop buy at current prices, wait, and watch prices come down.

They are acceptable because there is no such thing as unacceptable. They are entirely optional. If you don’t like them, not buying them is your voice. If the price is truly too high, enough others will do the same that anet will see it is not viable.

You need to let go of this idea that it is somehow not reasonable because you decided it’s not. You are no more the arbiter of that than anyone else. If enough people are willing to pay it for anet to justify keeping it at that price, it’s obviously reasonable enough.

The prices are too high in my opinion. It’s even worse when you don’t use the whole skin, since I tend to mix-n-match.

The ONLY way I would be “happy” with paying their current price would be if they unlocked the skin for use multiple times across various characters like the achievement skins.

Yep, the pricing is fair to me. There are occasionally items that are overpriced for what they are (like those face paint/marking things), but overall, the prices are reasonable.

Only thing worth buying on the gemstore is the copper fed salvage matic / inventory tabs / bank or character slots for more space since this game has a redonkolous amount of hoarding

rest of it, majority of the playerbase could care less about.

If your into skins/dyes or w/e cosmetics, go for it.
Theres 0 percent chance anet will listen to players about reasonably pricing their primary source of income at the moment

You don’t pay a sub so you have nothing to complain about. Enjoy getting nickel and dimed in the cash shop.

Jaken.6801:

Full armor set: 500 – 800 gems = 10€
One armor piece: 400 – 500 gems each = 5€

Those are pretty competetive prices tbh. A wow cashshop headpiece costs 12 euro each for example.

I do think the prices for some items arent always what i expect them to be. I cant imagine people paying those prices for simple boosters for example. But i guess they do or those prices whont be there for a long period.

As others have said, some things are, some things might be a little expensive. I feel the monthly argument holds water, and I buy about $10/mo worth of gems, on average, to buy things like bag space, character slots, bank space, pets, new outfits, trans crystals, etc. It’s cheaper than the usual $15/mo and I enjoy it.

With respect to not wanting us to use the “well you don’t have to have it” argument, they kinda go hand in hand. If they were things you ‘had’ to have, they would have to be really cheap of free, or there would be a real problem. It’s precisely because you “don’t” need them that they are priced higher.

People who maybe want to stand out in a crowd by having a pet or armor or weapons that can only be acquired either by some extra in/out game cash and have that kind of disposal income can and will do it.

I bet many of them spend more than they would if there were a subscription and everything was available in game. That helps keep the core of the game subscription free for the rest of us.

Galtrix.7369:

Personally, I think all costume sets should be 2 dollars or lower. I’m not spending 10 dollars in a virtual game just to look cool.

Considering I got this game, which comes with amazing content built in, for 60 dollars, I am hesitant to buy a costume, that does nothing but make me look better, for 10 dollars. I just bought Borderlands 2 for 10 dollars. A single costume is not worth 10 dollars. In any universe.

I bought Torchlight 2 for the same price of approx. 800 gems. I’ve gotten 211 hours of fun from TL2 so far. When I thought about that compared to buying a one time use skin or gambling for one it really put things into perspective and ended my gem purchases for good.

Like others have said though there is nothing unreasonable with the prices as long as there are mugs willing to pay it.

Paul.4081:

Galtrix.7369:

Personally, I think all costume sets should be 2 dollars or lower. I’m not spending 10 dollars in a virtual game just to look cool.

Considering I got this game, which comes with amazing content built in, for 60 dollars, I am hesitant to buy a costume, that does nothing but make me look better, for 10 dollars. I just bought Borderlands 2 for 10 dollars. A single costume is not worth 10 dollars. In any universe.

I bought Torchlight 2 for the same price of approx. 800 gems. I’ve gotten 211 hours of fun from TL2 so far. When I thought about that compared to buying a one time use skin or gambling for one it really put things into perspective and ended my gem purchases for good.

Like others have said though there is nothing unreasonable with the prices as long as there are mugs willing to pay it.

I agree. I think the price of the items in the Gem Store are about right but I think the amount of gems you get for $10 is ridiculous. There is no way that any of these items are worth as much real life money as they’re asking. $10 to play as a new character or a fancy new costume? Thats way too much. For the price of GW2, you’d only get enough gems to buy 1 infinite use tool, 2 character slots and a single armor set for one character…

I would like to support Anet and GW2 buy occasionally buying things from the Gemstore, but its hard to convince myself that its worth it when you get so little for real world money. You should easily get 1000-2000 gems for $10.

The gem store is like anything else in this world – if you make 7-digit salaries, everything is affordable.

Whether or not you find the pricing ‘reasonable’ for any particular object in the gem store is sort of subjective.

I do agree with many that, for the most part, things are reasonably priced. Character slots and bank tabs, for example – good price. I’m also ok with 800 gems per set of armor.

Do I think some things are overpriced? Sure, the expander for example.

Generally speaking, if I think it’s overpriced, I just don’t buy it. Or I wait for it to go on sale, since most stuff does.

I wouldn’t have an issue with $10 price tag on those armours (though it’s still a bit of hard sell when I regularly buy games for that much) if they didn’t make them single use and inconvenient as hell. I tend to not want to use the whole thing which means if I buy them in addition to having to spend more money if I change my armour I’m going to have store the other pieces in my bank. I think they should make it like your AP reward skins or put in a npc you can use to withdraw them from more than once.

Most the other things I think are priced ok.

I think if they weren’t acceptable, ANet will lower the price. They do want to make money after all. So if you want to lower the prices of these items, vote with your wallet and encourage others not to buy it.

But I doubt the prices are set too high. I am sure ANet has internal data that allows them to calculate the sweet spot for price setting.

Gem Store prices on most items are acceptable to me. I just ignore those items with a tag “total money grab” on them.

I will buy a whole set of armor for 800 gems even though I’m only using 2-3 pieces of the set, but I will not buy an armor for 400 gems a piece. That’s would be stupid.

One exception, if the piece is something that matches with my toon’s armor, sure I’ll buy it for 400 gems, otherwise, meh.

It’s purely subjective, but here’s my take on it.

I think the “permanent” items like character slots, bag spaces, bank slots etc are reasonably priced.

I think the armour skins are a little expensive, mainly because they are one shots and require transmutation crystals to reuse. IMO if they made them available for reuse in the same way that the AP skins are, as Demented Sheep says above, they’d be bang on.

For the things that I am willing to purchase with gems (bank expansion, character slots, bag slots, etc.), yes, I think they are reasonable. I also think that some of the convenience items such as perpetual gathering tools and the Terrace Pass are reasonable. I don’t purchase other things such as black lion keys, toys, or such…so I can’t really speak to that.

Celtic Lady.3729:

The gem store is like anything else in this world – if you make 7-digit salaries, everything is affordable.

… except happiness, apparently. Lol, I reckon I could be plenty happy with a 7-digit salary.