I think it would be cool if for the birthday of GW2 the BLTC had increased gem amounts for one day(or a weekend). Like you spend $10 and normally get 800 gems, instead you would get 10% more gems for every purchase.
800 Gems = 880 Gems
1600 Gems = 1760 Gems
2800 Gems = 3080 Gems
4000 Gems = 4400 Gems
8000 Gems = 8800 Gems
And of course some fun stuff like maybe:
Present drops where we have to fight tin foil hat wearing mobs for prizes.
New temp gem store items for the event however long it lasts.
And of course tin foil hats for all those who said the game is dead :P
Being able to pvp devs would be fun as well, just saying ^^
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