Preface: Rather than type it out over and over again, I’ll be using the abbreviation FMV for Fair Market Value. For those who missed Econ 101, Fair Market Value is the price a willing buyer and willing seller would accept for a given item, free of external pressures. It is not intrinsic value, which is what either side believes an item is worth in their own eyes. To simplify it further, negotiations between a Pawn Broker and a Seller eventually establish a FMV for an item. The initial asking prices given by a Pawn Broker or the Seller would be the intrinsic value of the item. With that said…
Problem: The Trading Post has a serious problem with allowing players to undervalue items in the marketplace, particularly when it comes to craftable items in the upper tiers (20 slot bags, Orichalcum Jewelry, Level 80 Meals, etc). A particularly stark case in point are the new Passiflora Orichalcum Jewelry, which cost roughly 8.5 to 9G to make, depending on market prices of the materials. The purchase offers for them, however, are only in the 5G range. The result is that if someone wants to offload a Passiflora Orichalcum Earring quickly, they take a huge loss; considering the quick sell option is what the TP defaults to, I’m assuming this is how the majority of sales are made. When you factor in the TP taxes, the crafter of said earring only takes home roughly 35 to 40% of the cost of the original item itself, for a loss of 60 to 65%. In an ideal world, the crafter would be able to make a profit on roughly 20% of the recipes in their list, and break even on the rest with regards to TP transactions, leading to a FMV of said Passiflora gear to about 10G; just enough to take home some silver in profit after taxes. Instead, the buyer’s intrinsic value is taking precedence, which is killing the market for craftable gear.
The problem is particularly nasty with raw materials in high demand, such as Ores, Logs, Leathers, etc. The custom offer system lets players place a custom offer below vendor pricing, even though the same system prevents players from selling these materials below vendor pricing. Again, when you factor in the taxes from the TP, selling materials on the TP actually costs you money compared to vendoring them outright. Unlike gear and items where the problem is persistent, this particular problem comes and goes in waves – new patches or content exacerbate the issue, while periods of lull allow it to return to a normal, semi-profitable state.
So, how can the TP be fixed? For one, I’d like to see a shift of the tax burden. If you’re creating a custom sale offer, the tax burden should be on you. Likewise, if you’re creating a custom buy offer, you should be responsible for all taxes on the item when you place the offer on the TP, regardless of whether or not your order is ever filled. This partially shifts the tax burden away from the seller, giving them a better chance to profit from transactions (however small it may be), while discouraging buyers from creating an unrealistic purchase price through the use of non-refundable listing fees and taxes. Going a step further, I’d like to see custom purchase offers below vendor pricing blocked outright, since it seems like a glaring oversight to block us from selling below vendor prices, but letting players place orders below that same threshold. Case in point, the current TP shows ~130000 orders below vendor pricing for Iron Ore alone, orders that will never be fulfilled. If ANet enabled this same block for custom buyers as it does on sellers, it’d both clear up confusion with buyers new to the TP who place these orders, as well as clear up large swathes of the TP Databases, since these are listings that can never, ever be fulfilled.
That said, I’m curious to hear from other crafters and TP sellers on their views on the matter. Do you make money on the TP consistently? When you’re forced to purchase materials for something (Globs of Ectoplasm, for instance), are you still able to make a profit? What immediate changes could ANet make to mitigate these problems?