(edited by Ethaine.8419)
Whats with limited time gem store purchases
It’s a common retail sales tactic to offer something temporary to invite purchasers who are hesistant to buy now.
You only need to look at the gold to gem exchange rate to understand why. It went from 6.77g average to 8.1g in hours because of the pent up desire for those items. And if you don’t have the gems or gold to convert into gems then the only option left is cold hard cash. ANet like cold hard cash.
See how well that works.
We are heroes. This is what we do!
RIP City of Heroes
RIP City of Heroes
Never understood the reasoning behind this, why on earth would you spend time developing something to then just remove it?
Talking of course about the molten pickaxe and so on, I know they are up in a bundle currently but I missed the individual item before.
If something is permanently available in store = People will wait to buy it, either because they are waiting until they need it, or until they decide they actually really want it.
If something is temporarily available in store = People will not only buy it immediately, but they’ll often buy more than one just in case.
It’s a common marketing tactic. It works.