I, along with others in guild wars 2 do have regretable name choices and it would be nice to have a method to change the names of a guild without resetting all the influence and reinviting the members. It would be a real hassle to remake a guild and earn back all the influences just to rename a guild. It shouldn’t be too problematic of a system either. You could charge influence, gems, or gold for name changing. It is a simple, but helpful way of improving the game.