The patch / New Build
Usually they release the patches earlier in the day, usually primetime for NA servers.
However, due to this patch being two things in one—a seasonal event and an actual expansion on content in-game—they probably had to do more testing on it to make sure everything worked as well as it could in a controlled setting before they set it to live. That is why the patch came out at the hour it currently did.
I do agree that patches should be launched in the wee hours of the morning, though with this patch being as anticipated as it has been, I’m kinda glad that it got released now rather than later.
Sanctum of Rall
“Quaggan’s a piwate! Yarr!” – “Pirate”
Content Marketing Lead
It is always an inconvenient time for someone in the world. In another thread, someone else was irritated that we were releasing the update during “prime time.” A note: it is 4 in the morning in some parts of Europe right now, so it’s a good time for them to get the patch, as there are fewer online there.
Twitter: @ArenaNet, @GuildWars2
In-Game Name: Cm Regina Buenaobra