A couple things hindering WvW teamwork
along the lines of having a commander more easily seen in chat or so, how about make their name the same shade of blue as their icon when it is activated. for /say /map /team chat? so that it stands out just a little more for the Pug’s and it might be useful to have someone who doesnt know what they are doing to have a visual example oh this guy’s name is blue. something’s special about him . im gonna look at what he has to say kind of deal.
Lvl 80 Beast Master Ranger
VexX Gaming United
Also the COMPLETE lack of support for non-commander grouping systems for multiple groups to coordinate together. Not all players or guilds running 2-4 groups want the commander pin up. They are forced to run using a 3rd party Voip with no in-game visual coordination or support.
If you want to reduce zergs, how about giving an option. It’s either 5 man groups or join a zerg if you want to use any in game system to coordinate.