An idea to provide incentive for players to populate different open world maps, would be to provide a centralized “Bounty Collector” for players to go out and hunt down and loot things in the various zones.
The tasks requested could either randomly request different players to complete different bounties, spreading more people out to multiple zones, or randomly rotate what bounties are being requested every 30-60 minutes.
These bounties could range from
- Killing x number or monsters
- Collecting various trophy items that were required in previously completed reknown heart quests
- Harvesting different tiers and types of crafting nodes to turn in
- Killing specific champions in various zones
- Assisting in multi-staged meta events and completing them successfully
Pretty much normal every day things that players can do in these zones, but reward them and in some ways direct them to visit these different zones with reason and goals.
Having a specific daily bounty would be completed once and then ignored for the rest of the day, creating short surges in open world population, so these bounties need to be repeatable throughout the duration of the day.
Having guilds and friends participate in the same bounty could be an chat option to give out the same bounty for everyone to get the same goal, instead of randomly different goals. These group bounties could be more challenging.
Possibly add bounty givers in each racial city which could provide various gains and bonuses for assisting each of those cities bounties. If enough bounties are completed a city event could happen at the end of the week, like a celebration, or a mini game.
The reward mechanism for each of these bounties could be either gold, karma, maybe a reward chest popup with chances for exotics and other items, more difficult bounties could yield better results.
These rewards should be somewhat equivalent to dungeon rewards for the demographic who do not want to dungeon, but not create competition enough where it is not worth it find a group to do dungeons with. If tokens are given then they should be at a much slower pace than a dungeon.
Going back to to city specific bounties, maybe there could be weekly events in the city that require players to have completed bounties to earn tickets to participate in some of the city events. Of course some sort of reward system is again encouraged to create incentive.
Currently the incentive mechanisms are too vague via daily directed goals and players complete the task quickly in the easiest areas then stop promptly stop playing in the open world.