Guild Wars 2

I’ve been hearing recent rumors of possible gw2 expansions being possible, and now we get informed of the concept of the living world replacing the idea of an expansion.
Link:
http://massively.joystiq.com/2013/07/03/guild-wars-2-might-never-have-an-expansion/
http://massively.joystiq.com/2013/07/05/guild-wars-2s-zadorojny-clarifies-that-cantha-and-elona-are-sti/
I do enjoy the living world concept and how its played out so far, but I just want to throw my opinion out to why having it take over instead of an expansion is a bad idea…

The living world keep players actively playing the game. We are hooked onto a new problem we face in the game every two weeks now, which is great! But, using the idea of the living world for expansion material is not a great idea. What makes expansions great is the vast amount of new content we get when they come out.
Examples:
New continents and zones
New weapons and armor
New skills
New factions
New storylines

We are hit by this all at once. The fact that we don’t know what to expect throughout an entire expansions gameplay is what makes it fun. It is so big, it keeps us hooked for months simply exploring all of what is new.

Why not use the living world concept for expansion material though?
Because we can complete this content relatively fast. Once we complete it, we wait until the next thing. There is no rush to explore, or material that takes us a long time to complete. While these mini updates ( some not so mini) are exciting, they are nothing compared to the hype of a large expansion.

In closing: The living world will keep the game running strong, but what will make the game last for a long time and not become drab is expansions full of material for us to explore. I do believe expansions are inevitable, but I want to point out, from a costumers standpoint, ideas such as the living story only work for so long before we want something else bigger.

That is just my two cents, tell me what you think!