ArenaNet,
One of the biggest motivations for me to continue playing is the prospect of new armors to incorporate into my character’s styles as I romp around the world fighting things and doing events. Barely any new styles being offered at all since release, coupled with the mandatory ‘Full Set’ purchase requirement of these new armor skins, has left me feeling disconnected from Guild Wars 2. The new armor releases really energized my interest in the game again, though I was then disappointed to see the new armors being sold as ‘Full Set’ only. Due to this fact, I feel you may have lost out on many, many sales of individual armor pieces by choosing to plunk them down in the Gem Store as a Full Set purchase only.
I intended to purchase at least 23 individual items were they to have been released as individually purchasable items, but upon seeing that they were only offered as Full Set purchases, I decided to only get a single set that I still will not use all the pieces of. That’s 23 individual skin purchases at 200 gems (est) each, for a total of 4600 gems had they been offered individually. Instead, you’ve gotten 800 gems in total sales from me with these new skins. I’ve also seen many others hoping you would offer armor pieces individually, thus leading to your not making sales with them because they are not purchasing the full sets offered.
I want you to succeed. I want you to make sales. However, I do not feel you are marketing your items in the best manner to ensure the largest possible sales while fulfilling the desires of your playerbase. People tend toward being more inclined to make many smaller amount purchases over a single large one.
Here are some mock-up images I threw together tonight showing what would be really nice to have for armor skins in the gem store.
Based on 200 gems per individual piece, notice the cost (buy button) changes with each additional item. But when the 4th item is selected then the total becomes 800 gems, which is how much a full set costs, so it then notifies you that you can have the full set for that price. Since the full set is 800 gems, this is sort of a Buy 4 of a set, get the other 2 pieces free for those who wish to get the full set.
This would allow those who would like the same item for many characters to spend the extra gems to purchase the individual items, while also maintaining the 800 gem cost of the full set for those who just want the full set and not go mix ’n match.
Please consider this proposal. I feel it would greatly increase your sales, due to the projected massive increase of individual item sales over the fewer bulk item sales you are currently offering, while also making a large portion of your playerbase very happy.
x2 selected
x3 selected
x4 selected
Full set selected
Thank you for your consideration.
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(edited by StinVec.3621)