I think when you purchase something on the gemstore (namely costumes) they should be unlocked to buy at a later date or another character for free. I just spent real money to buy enough gems for the Mad King costume, and I feel kinda ripped off that I cannot get another for my toons, and if I accidentally delete it (like I did with my chef costume) then its tuff kitten This needs to change if you want a mainstream playerbase to pay for stuff consistently.
Am I the only one with this feeling? Please tell me i’m not.