Guild Wars 2

I can’t believe I’m actually complaining that a company isn’t doing enough to monetize their game, but it seems to me that Arena.net is missing a huge opportunity with the Gem Store around the holidays.

Everything on the Gem Store is account bound, which means you can only buy stuff for yourself. I’m sure there’s a number of players who would have liked to have bought their friends something for Christmas, but there’s no way to do that.

It seems unbelievable that there’s no way to buy something on the Gem Store and have it sent to a friend rather than to yourself.

just give them the gold equivalent theyll like you more

Smells of Steam. This feature would see more love if the gem store actually sold anything I’d like to buy for someone. And there’s a lot of potential there.