Guild Wars 2

Guild missions offer the potential to have “Endgame content” introduced to GW2. Things like raids could be added for only guilds to participate in. You could queue it up for influence, then launch it in a manner similar to the already existing Guild Missions.

They would unlock an instance where your entire guild could go in and complete a “raid-like” instance with scaled bosses, potentially tier-based as bounties are, with higher tiers offering more tokens towards the rewards. These instances could offer story based elements, after all you would be exploring with a GUILD in GUILD Wars 2. They could have a time limit and mechanically challenging, scaled bosses.

As for rewards, unique skins, armor especially would be neat (or tokens to buy it). Some recipes could also be added, as drops or expensive token rewards. As it would be a guild event, merits or influence could be rewarded as well. Or even more uniquely, offer certain buffs that can’t be queued but can be earned by completing different instances.

For instance, slightly higher damage in PvE, higher movement speed, increased armor and the like. Maybe offer slightly improved WvW buffs, like a +10 fort supply, etc from some as well.

So what would this add to the game?
-Satisfy people asking for endgame content
-Offer a constant influence dump
-Allows guilds to be more active as guilds rather than as individuals
-Offer a larger variety of skins for less look-alike people
-Guild-locked not group-locked allows catering to casuals as well as hardcores
-Utilizes structure already built in the game (Guild Missions for the layout, already-existing buffs for rewards, recipes and armor sets)

As a side note, allow tiers such as bounty and trek have. The higher the tier, the more people the boss is intended for. If you have less on a higher tier it won’t scale down past that, but if you have more on a lower tier it would scale up. Potentially could have bosses or abilities that are only in the higher tiers.

Another side note, to start the missions you would have to be at an area to start it, not having it give a random area. That lets guilds progress towards whatever guild rewards they want.