As the game is now a player can pay 100 gold to become a commander. Commanders are shown on the map with blue icons for all other players in the same zone to see.
Players should be able to purchase, or be rewarded, with a similar function to show their Guild Logo as a map marker position on the map that all other players in the map can see at their location. This would help coordinate and organize groups together for events on the map; as well as a form of guild representation. Commanders are mostly for WvW play, although it still shows the blue map marker when they are not in WvW; if they choose to show it.
I am looking forward to seeing the Guild changes coming with February’s game update. I enjoy playing the maps when the players use map chat to coordinate what events are going on, and where to go to get there. All we can do now is link the closest waypoint, or point of interest, into the chat and give directions on where to go and look for a red ping alert on the map. Which works pretty well and is a lot of the fun. Also can invite them to a party and set personal waypoints, and draw on the map… but that is a lot to go through and most people are unwilling to go through all that to share an event that is happening, or any of the, “hey come here and look at this”, moments.
Being able to open a map when you enter a zone and see map markers (show their guild logo) for where other players are at, who choose to show their position, to encourage grouping and representing a guild. With guilds dropping banners for events that are happening and encouraging other players on the map to come join the fight, and a guild if you choose too.
Thank you Arenanet for such a great game.