Guild vs Guild Tournament (in the style of World vs World)
This gameplay mode could give guilds something to do when they are not able to effectively join in on World vs World as a guild. It also gives guilds on less populated servers a means of competing in a similar gameplay mode without the worry of not being viable against their opponent(s). It also gives players who have time constraints the ability to join in on guild activities and be rewarded regardless of when and for how long they are able to play for. Many players may have to leave the game before they even see a queue for a World vs World map pop up on their screen.
From a monetization standpoint, obviously you could require tournament tickets to be used to engage in this activity. Guilds who are interested enough to participate will want to fund their guild to do so. Particularly for higher population servers who are VERY interested in World vs World (be it for competition or the need for Badges of Honor for crafting Legendary Weapons), they could likely see this as a very interesting game mode worth investing their time and resources into. It would also allow guilds to play against one another from the same server, allowing them far more options on who they would like to play with/against. If you are not pleased with your current World vs World match-up, you would have the option to play Guild vs Guild.
The potential drawback for this is if the reward and gameplay is not properly balanced. If the rewards are too great in Guild vs Guild, players who are inclined to farm rewards may opt to skip out entirely on World vs World and only play Guild vs Guild. A possible way around this would be to either have rewards give lesser rewards if the game determines them to being farmed by a player/guild, or to limit how often a guild may participate in this game mode to avoid farming repeatedly.
Thanks for reading through my wall of text (and I apologize for not having a TL;DR. Hopefully this can be a starting point on opening up some well thought-out discussion on ways we can help remedy the current state of World vs World across our servers. I personally happen to be playing on Eredon Terrace, and would like this more for servers who are presently unable to play effectively against guilds with a stronger World vs World presence. I want everyone to have a chance to enjoy the game mode that ArenaNet has spent so much time working on, and to be able to feel they are able to contribute to their team’s success by participating. If you have your own ideas, it would be awesome to read on your take on what could be done to make this game better!
I would love to see something like this. It’s definitely a large undertaking, potentially something for an expansion actually, but it would be really cool.