Bring back Hard Mode from the first Guild Wars in one way or another. To be more specific, this is how I could see it going. Create “Hard Mode” versions of all the current PvE zones that we have where everything is scaled up to level 80. Higher health pools, stronger attacks, and smarter AI. There should be absolutely 0 hand-holding in these zones. All hearts, points-of-interests, skill points, and vistas would also be reset in these zones. Upon completion of these zones in hard mode players would get two level 80 exotics, 40 T6 mats, and 1 gold for each map completed.
Now, I don’t really know how they could possibly do this, but mobs anywhere from trash tier to boss tier need to not just be a DPS race. These fights should require strategy and thinking – especially for boss-tier mobs. Veteran mobs shouldn’t be soloable without a good deal of skill, and rounding up 10+ mobs and then solo smacking them with a GS shouldn’t result in being able to kill them before they can even hurt you.
Dynamic events would also reward more karma, money, and experience than those in Orr would. Hearts would also give more karma and experience. As for heart vendors, they would sell level 80 rare/exotic versions of all their usual gear. It would also be more expensive of course.
So, with a brand new Hard Mode world out there, what’s the motivation to 100% it? Well, when you get 100% of both the normal and hard mode versions of the world you would get a ticket redeemable for a precursor of your choice. That, plus all the karma, gold, and T6 mats you’d get along the way would give you a pretty nice boost towards making that legendary(if you want one). It wouldn’t be making the quest for a legendary that much easier either since all of these zones would be very hard. Trying to 100% a zone in hard mode by yourself should practically be a suicide wish, unless you are VERY good at playing your class.
Instead/with the hard mode world you could just add hard mode versions of the dungeons and personal story. Instead of getting a precursor ticket for the end of world completion under hard mode, give it at the end of completing hard mode personal story. The personal story should be hard enough that every combat mission should require a 5-man party. “Oh no! That takes the ‘personal’ out of ‘personal story’!” Too bad. You already have the easy soloable normal mode personal story for you to do, this is for the players who want to do harder content and be rewarded for it. None of it is required, it’s simply a harder version of everything already available.
There could also be “Elite” versions of armor and weapons that you get from dungeons or the karma vendors in Orr. They’d still look similar to what is already in-game, but they’d be different enough for somebody to spot the differences and go “Oh hey, that person must have kicked some kitten in hard mode!”. There can also be new titles, minipets, or even ranger pets that are only found in hard mode zones. Mobs in all hard mode zones would also drop items even to that which drop in Cursed Shores. So a level 80 pig in HM Queensdale would always drop level 80 gear/heavy bags/whatever a pig should drop that’s level 80-worthy.
All in all, it should be punishing, require skill and learning how to properly play your class instead of spamming 1, and most importantly – be rewarding. This wouldn’t even affect the casual players because they wouldn’t be missing out on any new content – simply harder versions of the already-available content. Yes, this would probably bring about some elitists and cause a lot of QQ from people who want everything without working for it, but I believe this would do more good than bad.
I am tired and now going to bed, so if y’all have any suggestions or opinions on this I’d love to hear them and reply to them in the morning. If there are any grammatical errors or things that aren’t explained clearly enough then I apologize and will fix them too.