I remember briefly in beta there were books you collected to tell your story or some other story. I see lots of people loving the lore and finding it difficult to follow or keep up with for that matter. My suggestion is to make collectable audio books that perhaps give a brief outline of the lore of a given zone/dungeon, etc. Once you get them you can either attain karma, gold, xp or some other currency that is currently useful, such as laurels. Also, a great way to implement this is use a durmond priory npc in LA to put you on a scavenger hunt type mission. Also, this could be a great make for a guild type mission/ benefit being for lore/the masses learning more about the game.