Make events longer and not tied to specific times
I thought the Halloween event was a lot of fun and I played like crazy while it was going, but I honestly have no intention of going out of my way to be available for the various one-time events next weekend. That doesn’t mean I think they should stop doing live special events, though…I just don’t have a problem accepting that there will be a lot of content I’ll never do throughout the time I’m playing this game (or any MMO, for that matter). I hope the events are cool and make the overall experience better for those people who participate, even if I don’t.