The fire sword is cool but not very durable also there are no ranged weapons I’ve found that my character can pick up and use from the environment. You can make strong weapons with cool powers as long as they break after a while. How about against huge world monsters, or in those areas we must defend against an onslaught of attackers you have turret structures we could enter or activate to do damage? How about the best contributor to map events also gets a pretty durable item as a prize.
How about in Lion’s Arch you build a stadium with an octagon where you can have in world pvp that can be spectated in realtime, and winners get like a champion aura for like 20 minutes.
Ok I think I’m done now.