Lots of guilds like to do silly things like a minion master party in wvw or “The amazing guild of amazingness [amzg] is hitting tequatl at 5PM” or “super quiz spectacular with prizes!” etc. and honestly theses are some of the funest events with the greatest memories for the game. A lot of time is spent on advertising these events and many people miss out because they simply didn’t know it was happening. I believe it would be beneficial if an individual could post a player based event with a description, meet time, and meet location on a board in-game that other players could look at and decide if they wanted to attend. A quick visit to LA could have a quick blurb in the chat window like “there are 4 player events at the herald” or some such. I know people would do more if they could focus on the event and not the overhead work of getting the word out.