The game is better when playing with other people with similar interests. I think it would be great to have an in game profile that lists certain information:
1. time zone
2. normal times online
3. playstyle
4. in game interests
Things like that. Then other players that match up to our own interests and play times could show up in a list. That would make it very easy for players to find other players with similar playstyles to find each other.