The most fun I had in WoW was doing events with my guild. Not just dungeons, though we’d do that too, but killing 10k spiders for the achievement, raiding and knowing the guild was progressing through content, etc.
Just in general, guilds need to matter a whole lot more. Guild wars 2 needs more guild-based content and long-term progression.
So easy ideas:
Guild housing. It would probably need to be instanced. They could set it up a bit like the instanced personal story areas. Make it a section of the city you can buy upgrades for with guild influence. Then, have the guild perks based on these hall upgrades.
Have guild achievements. These will unlock unique guild hall upgrades. Special guild commendation vendors can be unlocked by this.
I don’t think we need raids, but some type of long-term guild progression. Maybe have guild missions give currency that can be spent to unlock new guild missions that unlock even better guild hall upgrades.
Add in guild vs guild pvp battles where each team has to be part of a guild and winning gives you a currency that unlocks pvp-based guild hall upgrades. Banners, trophies to put in your hall, etc.
Lastly, there simply needs to be more long-term progress rewards based on guilds. Like WoW has unique mounts you can only get through high-end raids. GW2 needs unique skins that can only be got by long-term guild development.
I’m sure there’s a ton of other ideas, but I think in general, Guild Wars 2 needs to shift the focus more to guild based progression.
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