Guild Wars 2

I understand thet you guys have separated the players between servers for the sake of WvW. I won’t argue your reasons for this choice, but the results are disappointing: empty PvE zones and forever “loosing” servers

My suggestion to fix this situation but in the same time keep the basic idea what you have had at the start is this:
Transform the “server names” into Factions. So instead of having Fort Aspenwood server ot Jade Quarry server, we will have Fort Aspenwood Black Army and Jade Quarry Miners
So, instead of “forcing” a player to choose a server, you could “force” him to join a Faction. It will be more intuitive because everyone of these Factions will have their own Emblem.

All this being done, the players will be put on “one” big server divided into channels which could be changed freely and unlimited whithin the same region (NA or EU) like the districts in GW1

Players can change their faction once a month with the cost of gems.

In this way, people who are interested in PvE will not find themselves alone in their server because the game will make less channels depending on the number of players and those who like WvW will feel more related to a Faction than to a server.

I know this will not be implemented because of the gem charging for server transfer, but still it could be a subject to think about