WvW server/guild pride...
Cut it out with the “…” – I’m not sure if you’re hesitating to tell your message, or trying to denote that you’re having trouble staying awake at the keyboard. It’s annoying, so stop it.
However, to your actual message of guild/server pride; I would love to see more of it. There are guild banners out in front of the keeps, which doesn’t mean too much since no one knows who they belong to. I think a good idea would start with building guild pride across the server though. Perhaps when you cap a keep, or overtake an enemies point lead, or capture an orb, a message is broadcast to your server letting you know that “X guild has captured an orb!”. It’s dual purpose since it not only generates some glory for your guildies, but it also encourages those outside of the mists to participate.