This is just an idea, but how about focussing on bugfixing so that the “expensive beta-feeling” i get when i play gw2 goes away and only after the bugs have been fixed (or at least most of the annoying ones such as badly working traits (thinking of engineer) or bowstrings that keep firing while ur bow is on ur back) only then start implementing new content with the risk of implementing new bugs (thinks back of the remarkably funny crashbug with the very first flame & frost update)
i still see bugs that have been going on since november (when i first started playing the game) and i’m getting rather tired of seeing how they weren’t fixed with each update…. makes me wonder if you just print and eat those bugreports instead of actually reading them :p