Several guilds and people are reviving pink day in LA. The goal is to raise awareness for breastcancer. One of the results is that everyone is wearing pink armor and pink dye prices are rising cause of that.
My suggestion is simple that Anet (quickly) introduces a pink dye pack to the store for e.g. 100 gems. All profit off sales go to breast cancer research. That way people can actually show support financially when participating in the event.
Arise, ye farmers of all nations
Arise, opressed of Tyria!