1) Remove that silly NPC and make it so you can Que for sPvP from anywhere via a UI function.
2) Pug matching. Enable an option for you alone or you and one other friend to que for ‘pug’ pvp, where no more than 2 can que together. A separate bracket per-say.
3) Matchmaking for pug matches by rank (popularly asked for, I know, but it’s really important)
These will make sPvP and GW2 better!