Q to Anet: Sale of custom painted figures ok?
ArenaNet Communications Manager
You should read the Content Terms of Use for information on the use of our IP (Intellectual Property), which of course includes art assets. Here’s that document: https://www.guildwars2.com/en/legal/guild-wars-2-content-terms-of-use/
As you can see, creating something for your own personal use, or as a gift, is different that contemplating creating something to sell. I’m sure you can understand that allowing individuals or companies to sell merchandise without permission or licensing is not a reasonable thing for us to do. No matter the size or scale of such an endeavor, we need to carefully retain all rights to our own properties.
However, there is a possible outlet for your creativity! Check out the WeLoveFine Fan Forge: http://www.welovefine.com/feature/guild-wars-2-fan-forge-info.html You can submit your ideas for merchandise, and if it is selected (there’s a fan vote system which, in part, determines what is made) then you would earn a royalty on each piece sold.
Communications Manager
Guild & Fansite Relations; In-Game Events
ArenaNet
Thank you Gaile for the answer!
I understand that.