A non gear progression game is a novel idea but I think ANet is in danger of losing a vast number of players if they don’t do something to make their existing content relevant and of some replay value.
Almost all of the lower level zones either have or are fast becoming ghost towns. Dungeon story mode runs are avoided like the plague.
Many other dungeon explore paths are shunned.
Why?
Dress Up Barbie only goes so far in motivating players, especially when 90% of the “skins” available are either awful looking or too similar to others.
There needs to be an influx of better designed appearance gear and it needs to happen on a regular basis.