Guild Wars 2

I see games like SMITE use fan/streamers to have a 24/7 stream full of currated streamers. All SMITE does for this is a community manager who’s job is to coordinate the Twitch Streamers. They schedule and vet the streamers to make sure they responsible for their time slot and aren’t going to cuss up a storm.

I understand that it’s a lot of work for somebody to vet streamers and keep a seemless schedule, i get that. What I don’t get is why you’d not see the value of a official stream in comparison to the 40grand you’d pay for this job.

SMITES official stream has been a great example of forward thinking and using Twitch as advertisment.

It baffles me. It just seems like bad business to let such a cheap opportunity to pass by. It’s really too late now at this point, but i would still love to hear the reasoning behind lacking such basic marketing skills in 2015.

Actually, I would claim that Twitch overall is a rather bad way of marketing something, especially considering the extreme toxicity in the twitch-chat and the fact that streamers usually only show a very specific thing rather than the game as a whole.