Create special reward / token for the Wurm
Anet in general seems to be very hesitant to give anything good in these hard events and yet they are very hands off when it comes to zergish easy content that needs to repeated over and over again in order to get the end reward. I think how the L.A. reward structure proves this.
I feel this is hurting the game as the risk/reward ratio isn’t encouraging people to challenge themselves.
It’s as if they’re afraid rewarding the most dificult content will turn the Gw2 community into a bunch of elitists which I doubt they will. You can’t afford to be an elitest jerk in a 150 man event, or else at least 25 of your experienced players will leave.
Jormag : 15 mins – no organisation and no fealure
Wurm: 1h of orga, high orga, high fealure ratio
Result: same loot and reward