[Skip this first part if you are already frustrated by this issue]
First, a brief History:
When the game launched, Anet decided to do something new with guilds, make them more nebulous and allow players to be part of multiple guilds. The result was that guilds who care about building strong communities either have to force strict policies, or deal with a “I’ll help you guys when I feel like it” kind of membership base. To me, this feels like being involved in an open marriage, and is at odds with what many people are truly looking for: Community Pride.
My optimism being strong, I held out hope that some form of alliance system would be created, but thus far not even a hint of such a thing… the system doesn’t promote guild pride, and here’s why:
[Okay, start here]
Emblems, and “guild” items, what?
Guild Backpacks – They’re okay, nothing fancy, and the guild emblem is so tiny it looks like someone’s mom sewed a patch on it.
Guild Back Banners – Expensive, not very impressive looking, and forces you to give up the cool back piece you worked very hard for.
Guild Armor – A total joke IMO. For a game that prides itself on fashion design, its clear that including a guild logo was not a priority. If I want to show guild pride, I have to wear armor that in most cases feels completely wrong when combined with every other armor in the game, aside from the most basic… Is it really that hard to have a tabard that sits over one’s armor?
Guild Weapons (generation 1) – The first generation guild weapons are nicely designed, but again, the guild emblem is small and looks slapped on… it was clearly an afterthought.
Guild Weapons (generation 2) – What? No, really, What? How are these “Guild Weapons” at all? They’re a set of weapons that are shiny and have absolutely 0 guild pride… this is a blatant message from Anet: “We don’t think guild pride is important.”
Guild Banners – Oh, that thing keep seeing all over trader’s forum that I click on to gain a buff but have no idea which guild it came from as I pass by?
Where does my guild pride live?
At launch I had high hopes. But here we are almost a year into the game and the ONLY major addition to guilds is guild missions, which honestly favor larger guilds, and provide no rewards which represent the hard work of a team. Every reward is based around the individual player, and none of these rewards (besides guild banners) do anything to further the guild’s pride.
So where’s my guild house? Where’s my guild hall? Where’s My guild’s permanent place in the world? There’s so much potential for guilds to really feel like they’ve built something worth having pride in, but it just isn’t there.
Why all of the fuss?
Anet bills this game as the casual gamer’s paradise, and the hardcore gamer’s dream, all wrapped into one… but I’m not seeing where player driven communities fit into this, and it has taken it’s toll on my long-time community.
The task of generating excitement, interest, and pride rests solely on the leaders of each guild… which if you’re a casual player, leading a casual guild, means you’re doomed to never be able to build any pride.
What should be done? (the 10 tenants of guilds in MMOs)
GUILDS SHOULD:
1. be easy to join [Mission Accomplished]
2. have multiple options to show guild pride [Needs a lot of work]
3. feel like they are part of the world, and have an impact on it [NOPE]
4. have the tools needed to manage a their roster, and keep people informed [Needs a lot of work]
5. have a place to gather, and display the accomplishments of the community’s ability to work together [NOPE]
6. have a way to forge bonds with other guilds, for the purpose of joining forces and accomplishing even greater tasks [NOPE]
7. have a way for guild leadership to measure contribution and give rewards to players who are extraordinary[NOPE]
8. have an easy way to list their community in-game for new players to browse and request membership[NOPE]
9. be able to work together in various challenges [Mission Accomplished]
10. be able to compare their accomplishments with other guilds in order to see how their accomplishments compare [NOPE]
If even 3 more of these tenants were satisfied, it could go a long way to improve guild culture.