Guild Wars 2 asset kit
Content Marketing Lead
From the Asset Kit web page:
ArenaNet is pleased to provide the Guild Wars 2 Asset Kit, a collection of visual assets related to the upcoming Guild Wars 2. This material is intended to help you communicate information about Guild Wars 2 and to create compelling content related to the game. If you’re looking for official GW2 visuals for your blog, fan site, website, magazine, publication, or project, these graphics are here for your use.
That kind of says it all, really.
The term ‘asset’ does not actually “usually” mean a “game component.” The term is used in a variety of fields to describe different components or materials. For example, in web design, the term ‘asset’ can be used to refer to images, text, media (video, audio), and so on.
Twitter: @ArenaNet, @GuildWars2
In-Game Name: Cm Regina Buenaobra
Also, note the “upcoming.” They created this kit long ago, I think even something like a year before release, for fansites to have official elements and art to design with.