Guild Wars 2

Arena net,
You recently announced there would be a CDI on guilds. For me this is great news. However:
• What does arena net think the purpose of a guild is?
• What does the player base think the purpose of a guild is?
• (Where the heck is my guild hall!?)

For me it’s about a group of players bound of fellowship. Brothers and sisters in arms, hardened together in battle.

However a guild in gw2 feels more like 1 of 2 things:
• A buff factory.
• An event roster for teq/3headed wurm.

LFG system means you need a LOT of dungeon runners in your guild to be worth the time it takes to form a party(otherwise you’re taking pugs, who happen to share your guild tag)
- Side topic: dungeons are too easy and often allow for pugs to do a slow but easy way boring.

Returning to guilds:
Multiple guilds completely break the idea of fellowship for me. A player doesn’t have to invest in being part of something.
The multi guild system makes it very attractive to have private 1-man guilds (of which I have 2.). This makes people want to break off from a guild and roam completely solo.
Being isolated is almost as rewarding as working as a group
(Influence is slower, but you get to spend it yourself). This makes gw2 feel very anti-social.
• It is so easy to solo or pug content that guilds feel pointless. Even in WvW, things have to be organized at server level (for tier 1 anyway). Making which guild I choose to represent seem irrelevant.

So to reiterate my original questions:
What does arena net think the purpose of a guild is?
• What does the player base think the purpose of a guild is?
• (Where the heck is my guild hall!?)