Hi Anet,
Since the introduction of the LFG tool, we have had some lingering issues. It seems like a point in time solution, published as a beta product, and never received any attention since.
Grouping vs Teambuilding
The first issue is that it does not lend itself to anything more than party formation. By nature of some content, we must be able to be selective with the classes we invite, due to certain synergies and efficiency. My suggestion is to allow us to tailor the LFG to ask for specific classes, and build priorities. How I see it could be implemented is as follow:
Allow us, for the size of the party, to be able to select professions and stat priorities from dropdowns. These can be represented in the tool by their icons, such as sword for power, profession icons for classes. When users peruse the parties listed in LFG, they can even get highlights when a spot for their current profession is available. Other examples may be to select any power class, or any druid build etc. Builds I think can be represented as Power, Condi, Toughness, Healing Power. This would also require that the tool show all members of 10 man parties. I really dont think that there is a use case for 50man, which would be hard to view on the tiny tool anyways.
Scalability
The current tool seems to suffer under scale. Raids are incredibly popular these days, and the current tool can no longer keep up with the rate at which parties are created. The problem is that raid content has very specific requirements that contribute to the success of the party. This means that parties have a very large churn rate while looking for the best fit for each scenario. The chat tool’s description is using the same throttling as the text chat, which means that if we make small changes to the description, we get suppressed after only a few alterations. The ideal would be to filter players before they join, but since we are not able to do that, we must go through the review and replace process.
Again, the ideal would be a matchmaking system, but this would mean that exclusion is built into the system, something I am keenly aware that you want to avoid. I agree that in most cases, the exclusion criteria are unfounded and unnecessarily strict, but the type of content made for the game has changes, and the very inclusive nature of the game isn’t wanted. Using the success of raids and fractals here as the proof.
My personal views on this is that if you allow anyone to join, you are dumbing down the content to match the worst players, rather than focussing on bringing out the best. You may hate me for saying that, but its true. Easy content is mind numbingly boring.
Exclusion Criteria
The final part to making suggestion is the exclusion criteria. If correctly implemented, it will vastly improve the way we group up. I suggest that players are allowed to provide some way to show off their capability to be selected above someone else. This is my first thoughts on this, and would require careful consideration, as nobody wants to build a community that is impossible to get into. If raiders only select those who have raided from day one, the community can only get smaller, as player stop and start to play. I however also think that players are fundamentally goodwilled, and will create an environment to include others. I myself host many raid training runs to try skill up the community.
I would suggest that the Looking for Group side of things facilitate players to add items they currently own in their bags or bank, to show as proof that they have completed specific content. This could be armor, weapons, legendary insights, boss drops, miniatures, skins, whatever they feel best builds their case and capability. Because they own the item, they cannot fake it with chat codes, and therefore foster an environment of honesty. Due to fake chatcode spam in raids, the frustration levels have slowly been building, and the game does not facilitate any way to be selective.
Final Thoughts
I realize my ramblings have been very focussed on raids, and exclusions, but its worth noting that Anet has already done a tiny first pass at it. With fractals, you can use LFG to see the level of other players, which in it self can be used as an exclusion tool.
Raids rely almost exclusively on the LFG tool. Very few guilds are so focussed on raids that they can only use guild chat to form groups. It would therefore be in the communities best interest to make LFG as good as it can be.