https://www.youtube.com/watch?v=qsby6rYkxS8
Make 'Personality' choice matter
https://www.youtube.com/watch?v=qsby6rYkxS8
It used to do some stuff, but they took it away because reasons.
It turns out most MMO players are not into the whole “role playing” and “reading” aspects of the game. SWTOR tried to do that with fully-voiced cut scenes and found that most people use the spacebar to skip through them, which makes group content frustrating for everyone – half the players want to spacebar through cutscenes, the other half don’t because they don’t like getting “SPACEBAR!” yelled at them.
There are those who like these things, but most players just consider them a waste of time. They skip the story stuff and want to get back to killing monsters and collecting shinies ASAP. So the developers of such games try to find a balance between giving the game enough story to keep things making sense, and giving out enough rewards to keep people playing.