Monetize better to do better game.

Monetize better to do better game.

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Posted by: anduriell.6280

anduriell.6280

I was going to write a long essay about how Aney is cutting down too much resources for example how winter JP has too few active instances, the rushed heart of thrones living season, the maps in Dragon Stand that close because reasons, the sudden drop in rewards that seems an sneaky way to force player to buy gems…

So here is a crazy idea about monetization without being too intrusive or annoy the F2P/B2P accounts.

  • Sponsorship. Movies and TvShows do. Why not an MMO? And one that potentially could expose their product to millions of users all around the globe? I don’t mean only gaming products your sponsors for the esports events are but sponsors for any kind of product like drinks or other kind of products. A clean way to do that is to create a new merchant in Lions Arch that sells really cheap sponsored products.
  • This products could apply unique buffs like the actual utility/food. To avoid affecting the market this buffs could accumulate with the exisiting buffs (like the magic find bonus) they don’t need to be strong but significative, just a 20% extra magic find or gold from monsters will do.
  • change the effects for each product. This could be done the represent what the sponsor want to sell. Healthy product? the buff will have a chance to grant some health on crit. Energy drink? maybe fury or vigor. Memory bars? extra Xp for example.
  • To avoid the market to plumber this products must be account bond on acquire.
  • They should be cheap, a little less than a silver each.
  • 30 minutes duration.
  • They could be limited to an amount per day and account so you keep players returning to buy the new sponsored products.
  • I would manage the sponsorship in a time limited fashion (weekly or monthly), to keep the merchant with just few items at a time to maximize the exposure and to increase revenue. Or you could charge even for item used at ads per click fashion.
  • the name of the product could do reference to the sponsor like magic drink from XXXX and a fun text so players would entitled to read.
  • the icon buffs could show the name of the utility/food product you used.
  • no more than 2 buffs of this type should be active at any time.
  • This product never ever must be enforced into players by being needed to complete a collection or because the buffs are too strong. Freedom to choose is the key.

For the rest of the forumers.. Do you think is this a good idea or bad? I mean in case they can use that extra cash to invest in the game.

I TOLD YOU SO
Inverse to Apple: SBeast is the worst yet.. jurl jurl
I’m all in for Team Irenio!

(edited by anduriell.6280)

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Posted by: Baamoink.4281

Baamoink.4281

I’d rather not have to purchase Coca Cola and Mountain Dew bottles in place of my usual food/utility buffs :P

Guild: Mantle Assasins [MA] – Guild Leader
Server: Far Shiverpeaks EU

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Posted by: Tiny Tove.3589

Tiny Tove.3589

I think it’s a better idea than spending 45 minutes on a snow glider and trying to hawk it out for like $15 a pop.

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Posted by: Just a flesh wound.3589

Just a flesh wound.3589

Is it ever good to intrude the real world into an imaginary one? What would be next? How about a gemstore Chevrolet car mount with a coca cola advertisment on the side to drive around the map? How about billboards advertising Nike shoes. Click on the billboard to spend 10 gems to get an additional 15% 30 minute speed boost.

Or, instead, why not put in the gem store some of the items that people have been begging for. Or maybe they could add more armor rewards so that people play more to get them and being happier, spend more.

Be careful what you ask for
ANet may give it to you.

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Posted by: Swagger.1459

Swagger.1459

I was going to write a long essay about how Aney is cutting down too much resources for example how winter JP has too few active instances, the rushed heart of thrones living season, the maps in Dragon Stand that close because reasons, the sudden drop in rewards that seems an sneaky way to force player to buy gems…

So here is a crazy idea about monetization without being too intrusive or annoy the F2P/B2P accounts.

  • Sponsorship. Movies and TvShows do. Why not an MMO? And one that potentially could expose their product to millions of users all around the globe? I don’t mean only gaming products your sponsors for the esports events are but sponsors for any kind of product like drinks or other kind of products. A clean way to do that is to create a new merchant in Lions Arch that sells really cheap sponsored products.
  • This products could apply unique buffs like the actual utility/food. To avoid affecting the market this buffs could accumulate with the exisiting buffs (like the magic find bonus) they don’t need to be strong but significative, just a 20% extra magic find or gold from monsters will do.
  • change the effects for each product. This could be done the represent what the sponsor want to sell. Healthy product? the buff will have a chance to grant some health on crit. Energy drink? maybe fury or vigor. Memory bars? extra Xp for example.
  • To avoid the market to plumber this products must be account bond on acquire.
  • They should be cheap, a little less than a silver each.
  • 30 minutes duration.
  • They could be limited to an amount per day and account so you keep players returning to buy the new sponsored products.
  • I would manage the sponsorship in a time limited fashion (weekly or monthly), to keep the merchant with just few items at a time to maximize the exposure and to increase revenue. Or you could charge even for item used at ads per click fashion.
  • the name of the product could do reference to the sponsor like magic drink from XXXX and a fun text so players would entitled to read.
  • the icon buffs could show the name of the utility/food product you used.
  • no more than 2 buffs of this type should be active at any time.
  • This product never ever must be enforced into players by being needed to complete a collection or because the buffs are too strong. Freedom to choose is the key.

For the rest of the forumers.. Do you think is this a good idea or bad? I mean in case they can use that extra cash to invest in the game.

I have a better idea… Make a better game. Get professions out of alpha phase. Offer good stuff in the gem store that people want to buy.

New Main- 80 Thief – P/P- Vault Spam Pro

221 hours over 1,581 days of bank space/hot pve/lion’s arch afk and some wvw.

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Posted by: Illconceived Was Na.9781

Illconceived Was Na.9781

I have a better idea… Make a better game. Get professions out of alpha phase. Offer good stuff in the gem store that people want to buy.

Good thing that’s what ANet did:

  • Lots of people really like HoT.
  • Lots of people buy stuff in the gem shop.
  • Lots of people like the new specs a lot.

Just because it might not be the direction you would like to see for the game, don’t assume that everyone feels the same. (I have no idea if “lots of” is “enough” that ANet feels HoT is successful.)

John Smith: “you should kill monsters, because killing monsters is awesome.”

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Posted by: eisberg.2379

eisberg.2379

“Sweet, I got my Doritos Sword” -.-

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Posted by: Swagger.1459

Swagger.1459

I have a better idea… Make a better game. Get professions out of alpha phase. Offer good stuff in the gem store that people want to buy.

Good thing that’s what ANet did:

  • Lots of people really like HoT.
  • Lots of people buy stuff in the gem shop.
  • Lots of people like the new specs a lot.

Just because it might not be the direction you would like to see for the game, don’t assume that everyone feels the same. (I have no idea if “lots of” is “enough” that ANet feels HoT is successful.)

And yet gw2 still leaves a lot to be desired and completed and worked on and paid attention to.

New Main- 80 Thief – P/P- Vault Spam Pro

221 hours over 1,581 days of bank space/hot pve/lion’s arch afk and some wvw.

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Posted by: IndigoSundown.5419

IndigoSundown.5419

I have a better idea… Make a better game. Get professions out of alpha phase. Offer good stuff in the gem store that people want to buy.

Good thing that’s what ANet did:

  • Lots of people really like HoT.
  • Lots of people buy stuff in the gem shop.
  • Lots of people like the new specs a lot.

Just because it might not be the direction you would like to see for the game, don’t assume that everyone feels the same. (I have no idea if “lots of” is “enough” that ANet feels HoT is successful.)

And yet gw2 still leaves a lot to be desired and completed and worked on and paid attention to.

And yet you cannot name one MMO that this is not true of. The only MMO forums where you don’t see a lot of asks for desired stuff, bugs fixed, content provided, profession worked on, etc. are the ones no one posts on because they no longer care. I’d guess that if Anet doubled its productivity, there would still be as many complaints.

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Posted by: Tiny Tove.3589

Tiny Tove.3589

And how do you feel when somebody like nVidia or Razor next-level-meta is to create a unique virtual company for use in virtual games? They may or may not even advertise specific products, but everybody will know who it is because of brand awareness. The advertise world leaked into my real world without me voting for it. It leaked onto the TV, the web, everywhere. They will find a way to leak into virtual environments and it will likely be worse than I can possibly imagine.

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Posted by: Swagger.1459

Swagger.1459

Gw2 is already an established game… Marketing dollars don’t really work so well…

They did “Play for free” which added 2,000,000 users and bumped up they monthly concurrency rate to 3.1 million users…

The flip side to all this is now you keep players happy…

Keep players happy then they bring in referrals…

The game needs to be better and that’s where money should go to…

Much much better quality items and services need to be put on the gem store as well…

New Main- 80 Thief – P/P- Vault Spam Pro

221 hours over 1,581 days of bank space/hot pve/lion’s arch afk and some wvw.

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Posted by: Ayrilana.1396

Ayrilana.1396

They did “Play for free” which added 2,000,000 users and bumped up they monthly concurrency rate to 3.1 million users…

Where did you get those numbers?

http://www.gamespot.com/articles/guild-wars-2-reaches-new-player-milestone-as-first/1100-6431661/
http://www.mmorpg.com/gamelist.cfm/game/473/view/news/read/36827/Guild-Wars-2-7-Million-Players-Strong-Heart-of-Thorns-Launches.html
https://www.guildwars2.com/en/news/guild-wars-2-the-first-year/

Just a few which suggest your numbers are a little off.

EDIT: Found what you were likely referring to

http://fortune.com/2015/11/24/areanet-investing-in-esports/

Attachments:

(edited by Ayrilana.1396)

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Posted by: Swagger.1459

Swagger.1459

They did “Play for free” which added 2,000,000 users and bumped up they monthly concurrency rate to 3.1 million users…

Where did you get those numbers?

http://www.gamespot.com/articles/guild-wars-2-reaches-new-player-milestone-as-first/1100-6431661/
http://www.mmorpg.com/gamelist.cfm/game/473/view/news/read/36827/Guild-Wars-2-7-Million-Players-Strong-Heart-of-Thorns-Launches.html
https://www.guildwars2.com/en/news/guild-wars-2-the-first-year/

Just a few which suggest your numbers are a little off.

EDIT: Found what you were likely referring to

http://fortune.com/2015/11/24/areanet-investing-in-esports/

Are those numbers I provided acceptable to you?

New Main- 80 Thief – P/P- Vault Spam Pro

221 hours over 1,581 days of bank space/hot pve/lion’s arch afk and some wvw.

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Posted by: Ayrilana.1396

Ayrilana.1396

They did “Play for free” which added 2,000,000 users and bumped up they monthly concurrency rate to 3.1 million users…

Where did you get those numbers?

http://www.gamespot.com/articles/guild-wars-2-reaches-new-player-milestone-as-first/1100-6431661/
http://www.mmorpg.com/gamelist.cfm/game/473/view/news/read/36827/Guild-Wars-2-7-Million-Players-Strong-Heart-of-Thorns-Launches.html
https://www.guildwars2.com/en/news/guild-wars-2-the-first-year/

Just a few which suggest your numbers are a little off.

EDIT: Found what you were likely referring to

http://fortune.com/2015/11/24/areanet-investing-in-esports/

Are those numbers I provided acceptable to you?

Yeah. I was just curious where you had gotten them as Anet tends to not release those often.

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Posted by: Palador.2170

Palador.2170

City of Heroes tried something once where the billboards in the game could be changed with small updates, so that companies could buy advertising space on them. It’s billboards, right? They’re supposed to be ads, so it didn’t really change the feel of the game at all or really intrude. They also kept track of how many people were looking at the billboards, and for how long.

I think it went through two cycles of ads before the experiment ended. Companies decided that they just didn’t get enough bang for their advertising buck by doing it. And I very much doubt that a slightly more intrusive advertising campaign in GW2 would do any better.

Sarcasm, delivered with a
delicate, brick-like subtlety.

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Posted by: laokoko.7403

laokoko.7403

Maybe something like this will work too. Anet can also sell add blocker in gemstore too.

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Posted by: Zet.9130

Zet.9130

I wonder if I could get Redbull or Trojan to sponsor my Glider purchase? I could put their logos on both the top and bottom. HoT would end up looking like the pits at a NASCAR event.

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Posted by: anduriell.6280

anduriell.6280

Guys i’m talking about consumables, no permanent items. The reason of that is that the consumables must be renewed.
Also if you don’t want you don’t have to consume them, and you don’t have to read the tooltip on the icons of you teammates / foes.

Passive ads simply create selective blindness while if you consume the item is like clicking in an ad.

The fact is the companies needs money to run, server and employees are not free. And i do like more the idea of a no intrusive advertising like the one i propose than what Aney is doing now nerfing the rewards to push players to buy the expansion and buy gems with the credit card.

I TOLD YOU SO
Inverse to Apple: SBeast is the worst yet.. jurl jurl
I’m all in for Team Irenio!

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Posted by: revodeel.2651

revodeel.2651

As long as I get some Jordans and a pair of Gucci shades to go along with my Escalade mini, I’m in.

Really, just no.

Do not allow the perfect to be the enemy of the good.

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Posted by: laokoko.7403

laokoko.7403

It could be a good idea.

The thing is if it’s a good idea, other people probably thought of it and do it already.