I will definitely spend gems, kitten, I will go broke spending all of my money if only you have some attractive looking gear in the gem store. Why is it so hard to understand? The choices are currently very limited. We sorely need a great medium armor look that is not a trenchcoat of some sort. I have spent 60 levels wearing trenchcoats and I’m getting tired.
If you put more variety and nice looking gears even at the gem store I will buy. I will spend my real $ money to get them, but there is nothing worth buying right now. Also, I don’t know why most MMO companies don’t realize, but character re-customization is very popular. If you don’t have it in game, I’m sure this is a huge moneymaking machine at the gem store.