PvE Treadmill
Transmutation stones.
Server: Darkhaven. The Besthaven.
There’s been a pretty big discussion on this topic..
~ My own take on it:: https://forum-en.gw2archive.eu/forum/community/links/Rewarding-Gear-Treadmill
Not talking directly to you, OP, but I wonder if people those days read anything about a game before purchasing it. You know, at least the main selling points.
Anyway, to answer the opening post question in a less condensing and more educated way: yes, the current “endgame” will turn quite a few people away. People for whom Guild Wars 2 was never meant for. And this is not some silly elitism or anything like that, I’m just saying that Guild Wars 2 has a certain specific target audience. And it’s the same for any single game, really, no game truly even tries to appease everyone.
So, people that have more fun with gear treadmills and constantly becoming more and more powerful will indeed eventually quit GW2 sometime after reaching the level cap, and move on to other games that have those mechanics. I’m sure there are some nice other MMOs out there for this.
And there’s nothing wrong with that. A lot of people quit World of Warcraft (for example, it could be any other MMO) after reaching level cap because they don’t want to keep running in the gear treadmill. It’s just the same scenario: the game isn’t targeted at those people, so they play it for a while and then move on to something else.