Guild Wars 2

Much like a Character Name change contract a Guild name contract would allow a guild leader to change a guild name. There would be basic restrictions such as how old the guild is and how recently a name has been changed. Example: A guild name can be changed for the first time after 1 year. And new changes every 3 months after a change. I imagine it would be a good cash shop item. this would be great for old guilds just gathering dust that want a new beginning with a new name without losing all their upgrades.