Gamescom 2010 interview
http://www.g4tv.com/videos/48232/guild-wars-2-gamescom-2010-interview/?quality=hd
3 core ways
1) DEs
2) visuals in combat and active combat
a) Skill choices through weapon choices.
3) personal story
Guild Wars 2 Wants to Change the Way We Play MMOs (2011)
http://www.ugo.com/games/guild-wars-2-attempts-to-change-the-mmo-genre
“Guild Wars 2 is founded on 3 core innovations: the “Dynamic Event System,” your “Personal Story,” and our changes to combat."
Dynamic Events Dev Journal by Colin Johanson (2012)
http://www.guildwars2hub.com/features/interviews/dynamic-events-dev-journal-colin-johanson
“Unlike any game ever made before Guild Wars 2, these events are our core content model for the game world. In other games you might find hundreds or thousands of quests, and some events scattered around as well; we literally have thousands of events with additional content scattered around to help support those events. The events are the core world content in Guild Wars 2 and make up the bulk of the content in the game between the open world and dungeons, with stuff like more traditional-style renown regions and exploration challenges there to provide a supporting hand to the events. We believe this creates a fundamental paradigm shift in the way you play and experience the game.”
“Events truly are cooperative. In traditional MMOs, you’ll often find yourself competing with other players for mobs, struggling to tag them for loot drops, or to get on the high-score list for rewards for the public quest. Our core systems are designed so that everyone who helps kill a mob gets experience and can get loot. If you die, anyone can run up and help revive you and they get rewarded for doing so. Everyone who participates in events gets rewarded at the end, and everyone could earn the best (gold) participation reward if they all helped in the event for most of its duration. This builds a sense of cooperation between players, and helps make it feel like another player in an event is never a hindrance; they are instead another resource you could use combo skills with, or someone to help protect and revive you. Other players, even if you don’t know them at all and don’t talk to them, make the game more fun. This is perhaps the thing that is most unique and innovative about the event system as a whole.”
Colin Johanson on Guild Wars 2 in the Months Ahead (2013)
https://www.guildwars2.com/en/news/colin-johanson-on-guild-wars-2-in-the-months-ahead/
Allowing players to share experiences in an open world where other players are seen as helpful, rather than competition, is a huge component of what makes our game what it is. Open world online games are always strongest when players are encouraged and rewarded to interact as a community, to support other each other, and when the flow of the game ushers players to go places where they run into other players across all levels and have shared experiences. Our shared loot system, dynamic level adjustment system, shared resource nodes, multi-player skill combos, and the ability for every player to revive one another are all examples of key game features that help support this concept of a community-driven experience.
Guild Wars 2 is a game that’s about these shared experiences. Through the dynamic event system, every time you log in, you can experience and share something different in the world with other players. Maybe you’re in a map you’ve been to before and see an event for the first time, or you’re in the midst of an event and it dynamically scales with more players arriving, becoming more epic, or you’re fighting for control of Stonemist Castle in WvW, where each fight can play out differently.
Since launch, we’ve shown our capacity to really build and expand on this system of dynamic events with more unique events that are a living story. These special events and living stories like Wintersday, Halloween, and the Lost Shores invasion are all examples of this style of event we’ve run since the launch of GW2.
These key pillars — a sense of community and a dynamic, living world full of different experiences every time you log in — are what makes Guild Wars 2 what it is. But what does that mean looking forward to 2013?
Guild Wars 2 to feature over 1,500 dynamic events
http://www.vg247.com/2011/08/24/guild-wars-2-to-feature-over-1500-dynamic-events/
“We’re looking at having around 1500 events happen, so its going to take people a long time to get through all of them,”