Guild Wars 2

I have to say that GW2 has proven, to me, to be unique in its gameplay, it’s extremely detailed, and worth every penny of the expansion pack. Hell, even the free-to-play content is generous and enjoyable!

The player base is solid, but I can’t help but shake the feeling that this game, after having so much put into it, deserves a higher player base.

Are there any plans for advertising in the future?

I frequently see advertisements for gw2 at various internet sites.

When I’m on my work computer almost every advert I see is either for GW2 or for the organisation I work for, because I don’t think any of the other sites I visit advertise. Yay for algorithms!

Other than that adverts do pop up occasionally. But advertising is expensive, especially advertising on TV or in print media, and only actually effective in the short term. If the same adverts stay up too long it just becomes background noise, people stop paying attention. So most companies only advertise when they have something new to sell (or when other factors make it a good time to do so, like gyms advertising in January when everyone’s so sure they’re going to start their new year’s resolutions).

GW2 is in a bit of a quiet phase at the moment. Yes there’s a lot going on for existing players, but at this point regular updates are expected for MMOs and not generally something that draws in new players. They’ll probably ramp up the advertising when the next expansion is released, especially if it follows the HoT model and includes the base game and HoT because then it gives new people a reason to be interested and not put off by how much they’d have to buy.