I have often read people here saying, “Between farming and playing through the boring dungeons/dynamic events/storyline missions/etc, I would rather farm!”.
That is making the PvE part of the game even worse.
Let’s use the recent Southsun event as an example. ArenaNet could have use it to test a new, deeper and more branching system of dynamic events. They could have used it to implement longer, more complex and thus more interesting personal storyline missions. They could have use it to improve their in-game cinematics engine, and maybe even try to implement a way to add those “concept art cinematics” to the game more often.
The thing is, why would ArenaNet do any of that? If the goal was to fill Southsun with a lot of players, this was achieved by adding some easy to farm, simplistic and repetitive events (the instigator events, which were basically the same thing in two different points of the isle), together with high mob density and a 200% bonus to Magic Find.
ArenaNet has, then, no reason to actually bother implementing good PvE content in the game. It’s far easier to add farming grounds, since people flock to those anyway even if the content sidelining them is bad.
If players saw the bad storytelling, the boring dungeons, the hollow events and simply said “No, I won’t play this game until ArenaNet improves it”, then the developers would be forced to either sink or improve their game. When players say, “We will ignore all that bad content and just farm, then”, they are telling ArenaNet that players are happy by just being given somewhere to farm, and that actually making good content is not necessary.
In part, it is the players’ fault that PvE isn’t improving. As long as players accept bad but easy to farm PvE, the game won’t get any better.
“I think that players are starting to mature past the point of wanting to be on that
treadmill, of being in that obvious pattern of every time I catch up you are going to
put another carrot in front of me” – Mike O’Brien right before Ascended weapons