Guild Wars 2

is it just me or should a hair change cost like at most 50% of what a makeover kit does? also aren’t more necessary services like character slot, bags, bank space too expensive compared to total makeover which is completely cosmetic?

I think there should only be one item. And it should cost the same as the hair kit.

Yeah, pricing on these is non-nonsensical, but pretty much in line with the generally flawed pricing strategy on many items offered. It should be fairly obvious that a lower price on the hair kit would not only be fair, but might actually encourage more frequent purchase/use of those kits by people to routinely change their look.

It could be that the narrow price gap is meant to encourage people to just spend a little more for the full make-over kit, but, imo, that just results in far fewer people buying/using look changing offerings far less frequently, leading to far lower annual revenues.

I’ve stopped trying to make sense of gem store pricing. We are talking about virtual goods with zero per item cost. Pricing for maximum sales and revenue should be the goal, rather than trying to see exactly how much they can eek from a few buyers with deep pockets and/or poor impulse control, regardless of over all revenue.