Guild Wars 2

during one of the developers interviews he mentioned moving towards esports. What is it and how will it impact the game?

Electronic Entertainment Sporting Events.

Essentially something entertaining to watch, and the most kitten and miserable thing anyone could ever participate in.

http://www.youtube.com/user/WorldCyberGames/videos?view=0

I remember years ago when ESPN showekittenG match. However esports in Korea is big business.